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Creativity isn’t soft
It’s infrastructure

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Creative Oxygen is a new approach to organisational culture.

 

People who feel safe enough to create will bring more value to your organisation. We support teams and leaders to make creative intelligence part of everyday work culture.
 

We reconnect you with the art of meaningful work.

Meet the founder

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Ali Mapletoft

Founder of Creative Oxygen 

Ali Mapletoft is a creative consultant, speaker, and founder of Creative Oxygen.


An experienced leadership consultant, former fashion designer, TV producer and film director, with over 20 years of industry experience, Ali has worked with corporates, broadcasters, retailers, educators, and healthcare professionals to redefine creativity as a vital tool for meaningful work.

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Supporting CEOs, changemakers, and leaders across multiple sectors, and collaborating with global businesses including Channel 4, Vivienne Westwood, the BBC, Selfridges, Virgin, Save the Children, and the University of Westminster, Ali champions creativity as essential infrastructure. 

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Raised in Lesotho, Southern Africa, during the revolutionary transition out of apartheid, Ali has always understood creativity as a vital force for cultural transformation.

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